Clarity Audit
For an expert look at the sources of complexity in your contents and possible solutions
Detecting, deconstructing, and understanding the sources of complexity in your contents is an essential step in any successful simplification project!
Simplicity is measured from the user's point of view. Benefit from an analysis that will change the way you look at your contents and make you step back and think about your own biases.
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Portrait of your target audience. We create a portrait of your primary and secondary target audiences. We help you define their needs and detect the challenges they face when reading your contents.
List of issues. We draw up a list of clarity and effectiveness issues in your contents using explanations and concrete examples. This evaluation will help you understand the causes of complexity and plan your simplification project.
Possible solutions. We offer you concrete solution proposals, based on the scope of the diagnosis requested. Depending on your needs, our recommendations cover content structure, choice of key messages, writing style and visual elements.
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Types : contracts, policies, reports, forms, notices, letters, emails, invoices, etc.
Formats : print and digital (web, app, pdf, etc.)
Fields : law, health, finance, insurance, public administration.
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We are a multidisciplinary team of lawyers, communication experts and designers. We specialize in simplification. We are interested in how humans consume, process and remember information.
Our expertise is a fusion of design practices:
Clear and effective writing
Clear and effective and communication
Concept simplification and information visualization
Interaction design
Critical analysis
Creativity
Rigor, specifically legal rigor!
Where to start?
It’s very simple. All of our clients start by talking to us.