Content Simplification
For clear and effective contents that meet the needs of your customers and your teams
Your organization produces a variety of contents intended for multiple target audiences: customers, employees, senior management, subcontractors and suppliers. These contents shape your business relationships, your working relationships and your organization's image.
Are your contents understood? Do they inspire trust? Do they allow you to be efficient?
No? You can make a difference! And believe us, the process is a stimulating one.
We have a proven method for simplifying highly complex contents. Our 5-phase simplification process is based on the principles of design thinking. The discovery, analysis, ideation, design and testing phases ensure that you get the best possible tailor-made results.
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Benevolence. To provide a user-friendly customer experience from start to finish. To make your customers feel empowered, intelligent, and respected. So that they are willing to make an informed commitment. And so that your organization is more credible and trusted.
Cost reduction. To minimize the number of errors, questions, complaints and disputes from your customers, employees, suppliers, and collaborators. So you can invest your resources in activities that bring real value to your organization.
Productivity. To make your employees feel more competent and efficient. To increase their commitment and mobilization. To enhance your corporate and employer standing!
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Types : contracts, policies, reports, forms, notices, letters, emails, invoices, etc.
Formats : print and digital (web, app, pdf, etc.)
Fields : law, health, finance, insurance, public administration.
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We are a multidisciplinary team of lawyers, communication experts and designers. We specialize in simplification. We are interested in how humans consume, process and remember information.
Our expertise is a fusion of design practices:
Clear and effective writing
Clear and effective and communication
Concept simplification and information visualization
Interaction design
Critical analysis
Creativity
Rigor, specifically legal rigor!
Where to start?
It’s very simple. All of our clients started by talking to us.